Don’t Ditch your Data!
Most responsible companies are probably aware that in 2018, they need to be giving a bit more thought to how they store and use the personal information that they hold about their customers. This is of course in anticipation of the new General Data Protection Regulation, which is due to come into force this May 2018. We are here to help and advise on GDPR and what action you need to take within your business to ensure you are compliant.
Data protection in the UK and across the EU is set to change on Friday 25 May 2018 when the General Data Protection Regulation (GDPR) will come into effect, superseding the current Data Protection Act 1998. Companies that want to stay ahead in today’s culture of enhanced privacy see the GDPR as an evolution in marketing, not a revolution.
This is a valuable mind set but one that’s difficult to find if you are a company that is used to mass marketing to a database of past customers whose marketing preferences haven’t been analysed. We can help you to find that mind set and turn your compliance with the GDPR into a positive marketing step.
Our travel specific GDPR advice and support covers:-
And our experience and knowledge of the way that travel companies typically obtain, hold, use and share data means that we can hit the ground running with all the challenges the GDPR can bring.
Cruise and Maritime Voyages
Attraction Tickets Direct