Don’t Ditch your Data!
Most responsible companies are probably aware that in 2018, they need to be giving a bit more thought to how they store and use the personal information that they hold about their customers. This is of course in anticipation of the new General Data Protection Regulation, which is due to come into force this May 2018.
But don’t over-think it; and don’t overdo it. Understand your obligations and then think outside the box about how you can comply with them whilst at the same time maintaining your business objectives.
Here are our key areas to note about the GDPR:
Savvy companies will be able to look at our seven key points and make them work for them and not against them. Maybe this is an opportunity to sell additional services at the same time as refreshing those consents that might not be quite as unambiguous as you’d hoped? Or is this a chance to show your customers just how seriously you take the security of their personal information by reaching out to them with details of your new policies? Don’t be deterred by the GDPR: after all, one man’s dream is another man’s nightmare (or is that over-thinking it!?).